September 2023


Mastering the Art of Selling Smart Home Technology: TOP TIPS for Electricians

In today’s tech-driven world, offering smart home technology has evolved from a luxury to a necessity to keep your business thriving. Homeowners are looking for convenience, security, and energy efficiency when it comes to a connected home and, as an installer, you play a crucial role in helping clients navigate this transformative technology. At Bemco, we understand the challenges and opportunities you may face when selling smart home solutions. In this blog, we’ll delve into the top tips from our Bemco experts to guide you in effectively selling smart home technology to your clients.

1. Understand Your Clients’ Needs and Preferences:
A one-size-fits-all approach won’t cut it when it comes to smart home technology. Take the time to deeply understand your clients’ lifestyle, preferences, and pain points. By tailoring your ideas to their specific needs, you’ll create a more personalised and pleasing living environment.

2. Educate and Inform:
Smart home technology might be second nature to you, but for many, it’s still a new concept. Educate them about the multiple benefits – including convenience, energy savings, heightened security, and increased property value. Enlighten them on how these technologies can transform their daily lives!

3. Start Small and Expand:
Expecting clients to kick off with an ‘All singing, all dancing’ set up from the outset, will likely be a step too far! Begin with simpler features such as smart lighting (create scenes) or individual room music control (SONOS) which will deliver immediate value and a quick win. Let them experience the benefits firsthand! That way, they’ll be more inclined to go further and invest in more advanced solutions.

4. Offer Demonstrations and Hands-On Experiences:
Nothing speaks louder than a live demonstration. Invite your clients to experience smart home technology in action, by visiting our Innovation room in Wandsworth. Let them see the latest technology in situ (in a simulated kitchen, dining area and outdoor space), witness automation in real time and observe the convenience it brings. Seeing this immersive approach in action should really help you up-sell your customer and make a real impact on their decision-making process.

5. Showcase Compatibility:
Integration is key in the world of smart homes. Highlight the compatibility of different devices and platforms (that work together) assuring clients that their existing devices will be able to talk to and continue to communicate with later upgrades in technology. This reassurance can be a significant selling point.

6. Emphasise the Simplicity and Ease of use:
When introducing clients to the world of smart home technology, one of the most effective selling points you can highlight is the simplicity and ease of use that your solution offers. You don’t need to be a tech geek to operate it! In a fast-paced world where convenience is highly valued, the simplicity and accessibility of smart home devices can be a game-changer.

7. Focus on Customisation and Personalisation:
Each home is unique, and each customer is unique. Understandably, homeowners want to add their personal touch to everything, including their smart home. Offer solutions that allow them to customise settings and functionalities according to their preferences. This empowers clients to shape their smart home experience.

8. Highlight Scalability and Futureproofing:
Purchasing smart home technology is an investment in the future. Discuss how the technology is designed to adapt to evolving trends and advancements. Clients will appreciate the assurance that their investment won’t become outdated or obsolete anytime soon. At Bemco, we recognise the integral role you play in bringing the benefits of smart home technology to your client’s lives. By following these expert tips, you can master the art of selling smart home solutions effectively, fostering trust, enhancing understanding, and ultimately helping your clients embrace the future of living.

So, let’s work together to transform homes into smart havens of comfort, security, and innovation.